Twenty years of practice. One consistent output: research that reframes how you see the problem and gives you the confidence to act. No handoffs. No junior staff running your study. Direct involvement at every stage, from the first conversation to the final slide.
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I'm Daniel Berrier. I started my career in Washington, DC doing public opinion and public affairs research, then spent fifteen years at New York agencies across healthcare, financial services, consumer brands, and global brand tracking. I've lived and worked in Asia and Latin America, which informs how I approach cross-cultural work and international study design.
Berrier Insights is an independent practice built around direct senior involvement. There's no account team between us. I design the study, run the analysis, and deliver the findings. The work gets done at the level it was scoped, not handed down once the engagement starts.
The practice spans quantitative and qualitative work across a range of sectors and research types. Particular depth in new market entry and audience exploration, global brand tracking, segmentation, healthcare and pharma, public affairs, travel and hospitality, financial services, investment and financial due diligence research, and political and geopolitical risk. Some projects are standalone; others are ongoing. The right fit depends on the problem.
I split my time between New York and Medellín, Colombia, and am available for client meetings in the New York area and beyond.
Every engagement is direct. You get me, not a team that reports to me. The structure depends on what you need.
You have a question. I design the methodology, manage fieldwork, run the analysis, and deliver findings in a format your leadership can actually use. Clean scope, direct accountability, no surprises.
Typical work: brand trackers, segmentation studies, ad testing, qual deep-dives, audience research, message development.
For brands and organizations with their own research function, I work alongside internal teams when they need an experienced hand on a specific project, a second opinion on methodology, or an outside perspective on findings.
Typical asks: questionnaire review, qual moderation, data synthesis, or translating wave data into an executive narrative.
For marketing teams without a dedicated research department, or early-stage companies trying to understand a market for the first time, I provide the full research function: study design, execution, analysis, and strategic interpretation.
Structured to fit the budget and timeline of teams that need real insight without agency overhead.
For larger market research agencies that need to flex capacity at the director level, I work as an experienced research director on a project basis. Full ownership of client-facing work, no long-term overhead, no ramp-up time.
Useful when a team needs to staff up for a major engagement, cover a gap, or add cross-sector depth for a specific client.
Some clients need a consistent research voice across a sustained program, not just a one-off. I work as a long-term partner on tracking programs, multi-wave studies, or ongoing strategic research. Team-backed capacity is available for larger-scope projects through a vetted network built over twenty years.
The full methodological range, quantitative and qualitative, one-time and ongoing. Always scoped around the specific question that matters most.
Cross-border study design, multicultural audiences in the US, and international fieldwork. Firsthand understanding of how culture shapes response patterns and what that means for your data.
Needs-based, attitudinal, and behavioral segmentation built around real decisions. Segments your marketing, product, and sales teams can actually use, not just statistically defend.
Online video IDIs, virtual focus groups, online communities, and in-person qualitative when it matters. Uncovering the language, motivations, and unspoken needs that surveys cannot reach.
Perception research, positioning studies, reputation measurement, and stakeholder analysis. From consumer brands to B2B companies to public affairs clients in complex environments.
Audience research and stakeholder perception studies for organizations navigating politically complex environments. Message testing, public sentiment analysis, and research designed with an understanding of the political and geopolitical context shaping how people receive information.
Primary research supporting investment decisions, market entry assessments, and commercial due diligence. Customer and stakeholder interviews, market sizing, competitive perception studies, and voice-of-customer work designed to give investors and acquirers a grounded read on market dynamics before committing capital.
Custom tracker design and ongoing measurement of awareness, consideration, usage, NPS, and attribute perceptions. Trends that inform decisions, not just dashboards that get filed away.
Pre-launch creative testing, messaging hierarchy, and campaign evaluation. Recall, persuasion, emotional resonance, and purchase intent, scaled to your timeline and budget.
Anonymized examples across sectors. The details change; the challenge of turning research into decisions doesn't.
Home base is Union City, NJ. I have a second home in Sabaneta, Colombia, where I spend a meaningful part of the year. A lifelong news and politics junkie, I follow current events, global trends, political risk, and geopolitical developments closely. Spending real time outside the US, rather than just passing through, tends to sharpen how you see markets and audiences.
I'm an uncle to eight nieces and nephews, which keeps perspective sharp. My family has had a river cabin in central Pennsylvania since my grandparents built it, and getting back there, to the water and the woods and the deliberate slowness of it, is how I recharge. My cat Winston handles the late-night analysis sessions.
Consulted on the Accelerating Acceptance survey; drafted the Executive Summary for publication.
Volunteer English teacher. Developed curriculum and taught classes for young adults in the Dharavi neighborhood.
English teacher for adults from private corporations and government agencies.
M.A., Political Management
B.A., Politics · Semester in Paris, Spring 2002
Practical tools for thinking through research design, whether you're planning a study, checking your numbers, or figuring out what kind of research you actually need.
Want to send this as a brief? I'll be in touch within one business day.
Primary research conducted across consumer, B2B, healthcare, and public affairs audiences. Hover a country to see its name.
Whether you have a defined project or a question you're not sure how to answer, I'm happy to spend 30 minutes thinking through the right approach with you. No pitch, no pressure.